Welcome to the FDNY Fire Zone - the OFFICIAL store for FDNY hats, t-shirts, toys and souvenirs run by the FDNY Foundation, a not-for-profit corporation established to fund Fire Safety in New York City and the professional development, training and education of members of the FDNY. FDNY Fire Zone @ Rockefeller Center 34 W 51st Street (btwn 5th & 6th Ave) FDNY Fire Zone at Bloomingdale's NYC